FORD "BAG"

The idea originally was for didactic animation of keys dropping into a bag. When we saw the bag samples, one bag had a face. I decided to turn the bag into a key eating monster. We made a test animation to sell the idea to client, and they loved the idea. Parts of the sound/foley used for the test made it into the final product.   

• DIRECTOR: Philip Eddolls
• STUDIO: SAVED GROUND
• CLIENT: FORD CANADA
• AGENCY: BLUE HIVE