IKEA: Why We Make

We were commissioned to make two stop-motion elements for an Ikea commercial, and were very pleased to work with an inspiration of ours, Olivier Gondry. This video is a behind the scenes look at our tree animation. We tested the animation on a small tree in our studio in advance, but of course the tree that was chosen on the shoot day was much bigger, so we had to adapt. We also animated a plastic water bottle transition, which you can see in the full spot here: partizan.com/video/ikea-why-we-make