When working short and quick, the challenge is to sell the joke.  This spot lasts only 6 seconds. I love working in this hyper short format. It forces the story telling to be on point. Stop-motion is suited very well for fast communication; objects are instantly recognizable and every frame can be timed and tailored to serve the story.    


  • DIRECTOR: Philip Eddolls
  • PRODUCTION: Touchpoint Films
  • CLIENT: Kellogg's
  • AGENCY: Google